An e-commerce platform is like a retail equivalent of a content management system (CMSs) that other companies use to manage their websites. If your company uses an all-in-one e-business software set, they’ll essentially be able to handle all the aspects of a digital shop from within a single platform. A platform includes everything from stock reports and order processing to specifying refunds and revert policies.
At the same period, call to mind that not all e-commerce software solutions are the same. That’s why before choosing a provider to work with, you’ll need to spend some time considering your needs and find the best e-commerce software for you. There’s no point in spending a large amount of money on overpowered software if you’re not going to use the functionality it gives you.
When it comes to choosing an e-commerce platform, one thing to remember is that you don’t need to stick with the fault investiture of any platform. Once you engage a Magento website development company, you can take the basics of a Magento installation and then customize it at length to suit your company’s needs.
Top 7 best e-commerce platforms
When you’re looking for an e-commerce solution provider, there are a few main companies that you’ll want to think about. Remember that the best e-commerce CMS for you could be very different from the best platform for someone else. Before wasting time on e-commerce comparison lists, be sure to draft up a list of the criteria that you’re searching for. And set up clear goals, the software should help you achieve.
Magento e-commerce platform is one of the most popular, and for a good reason. It’s the world’s most popular e-commerce platform that handles more than $100 billion every year in transactions. It also has the benefit of being an open-source platform despite being originally developed by a privately-owned company. A huge army of third-party developers has made it even more attractive by augmenting its core functionality.
Magento is the best e-commerce solution in a lot of cases because it’s so versatile. Unlike many other online e-commerce platforms, it doesn’t specialize in any particular aspect but instead does a whole bunch of different things for a range of different use cases. It is not necessarily bad, but if you’re looking for more complex features like advanced security, then you may need to look elsewhere.
You can’t have an e-commerce platform comparison article without mentioning Magento. The same way that you can’t have an article about content management systems (CMSs) without mentioning WordPress. Magento is an all in one e-commerce solution that you don’t have to pay through the teeth for, and it has the added advantage of being a sort of lingua franca amongst developers. An experienced Magento development team will surely take care of everything for you.
Shopify is another one of the largest e-commerce platforms, and there’s usually a reason for it when e-commerce website solutions get this popular. With Shopify, it’s mostly the ease of use and the track record of success it has with its customers. The platform is rapidly heading towards a million users with over 5,000 enterprise customers and annual revenues of over a billion dollars.
One of the most distinctive features of Shopify is its self-service function. If you’re looking for one of the easiest to use hosted e-commerce platforms, Shopify will do the job for you and then some. You can even buy a domain name through the company and set your site up entirely through their interface. It’s also distinctive for offering up point-of-sale services, so if your e-commerce store is coupled with a real-world location, you can make sure that the two of them sync up and share the same data.
As opposed to Magento, BigCommerce is a privately owned website e-commerce solution that works as a Software-as-a-Service (SaaS) platform. Founded back in 2009, the company’s software powers around 20,000 websites and is popular amongst startups and enterprises. They’ve also got you covered if you’re looking for something more bespoke. Just because you can work directly with the company, unlike open-source software, where the company itself rarely works as developers for hire.
BigCommerce also has the advantage of offering a free 15-day trial, along with “set-it-and-forget-it” security and comprehensive analytics that rival the best of what other e-commerce solution providers can bring to the table. With that said, if you’re looking for enterprise e-commerce platforms, then it might be worth looking elsewhere. Purely because BigCommerce is more known for working with younger brands which are looking to challenge the established big players on the market.
WooCommerce is an e-commerce website integration that allows you to build a new e-commerce site on top of an existing WordPress installation. This makes it the perfect choice if you’re a content creator with an already successful blog site because you can build an e-commerce store into the existing site without worrying too much about messing around with an entirely new domain and starting to drive traffic there.
Wix is e-commerce for beginners, and it’s similar to Squarespace since their website building tools allow anyone to put together a website but often leave much to be desired in terms of the site’s actual look and feel. Still, it certainly deserves its place on this list, only because it’s the easiest e-commerce engine for beginners to wrap their heads around. It just doesn’t have all of the bells and whistles that you might expect if you’re looking to make a highly customized e-commerce store.
As the name suggests, OpenCart is open source, and it’s what gives it an edge as one of the best e-commerce website platforms. As with Magento, if the core functionality doesn’t contain everything you need, you can find plenty of themes and plugins that are designed to power up the basic OpenCart installation. With that said, the community around OpenCart is a little smaller, and so Magento takes the edge when it comes to just how many optional add-ons are there available on the market.
Squarespace is similar to Wix: it’s a one-stop-shop solution for building a website or an e-commerce store. That makes it one of the best e-commerce service providers for beginners, but if you’re looking for some sort of customized e-commerce platform development, then you’re going to need to look for another platform. That’s because Squarespace comes with its own limitations, and even if you hire a professional developer to work with you on the platform, they won’t be able to overcome its natural constraints.