Having a perfect SEO strategy is a dream of many retailers. Who doesn’t wish to have a high and stable website ranking on search engines like Google?
Of course, every one of us wishes the same to compete in the current digitally-driven world. Today’s consumer is completely dependent on internet technology. From finding the best cuisine to the finest clothing brand, we all rely upon search engines.
Thus, you major focus while running an online store should be search engine optimization (SEO). It does not only help to be in the eyes of consumers but also adds to your business conversions and profits.
Here are some of the best-proven SEO tricks that you can follow to rank high in search engine listing:
- Web Page Optimization
In general terms, optimization deals with making the best use of something you have. So, you need to be sure that every web page of your website is equally contributing to your SEO.
To ensure a perfect web page optimization, you can opt for the following:
- Sole H1 Tag for a single page
- > 60 characters of every page title
- selling meta descriptions
- 155-160 characters of meta descriptions
- keyword insertion in URL
- alt tag descriptions of images that you use
There is always more to a web page optimization, so you can bring in the technical expertise and hire Shopify expert developers or agency to perform SEO optimizations.
- Keyword research
Keyword research is the core of SEO game. People tend to type different search keywords to find out the results. So, you need to figure out the most relevant keywords with respect to your products or services.
Think about how your targeted traffic will search to fetch a specific web page.
To serve this need, you can use tools like Google’s keyword planner that shall help you to get an idea of keywords and its respective search volume.
- Focus on content
Once you are done with the keyword research, the next step comes of mapping those to content types present on your website.
Content is not only the key to engage your visitors, but it also helps you to bring visitors from an organic search as well. Posting relevant and quality content across various pages of your website shall help you to rank higher in various search engines.
A customer-oriented content present on your website does not only increase your website traffic but also contributes in its relevance and authority.
So, you need to optimize your website content from the aspect of SEO. For this, you need to have a proper keyword research & optimization, content organization, and promotion etc. And, you can divide your content strategy into different categories like product pages content, blog posts, articles, product guide, videos, glossary, directories.
Make sure the content on your website is completely targeted towards two norms: your business goals and audience. Every strategy that you make should relate to this.
- Link building strategy
Link building is among the most challenging task of SEO but leaves a huge impact on its ranking and reliability in front of powerful search engines like Google.
If your website has a good quality, number, and relevancy of specific page links, then it gets appreciated by search engines and you end up in getting a good ranking. Additionally, having links to your websites on different websites in your industry also establish trust in front of them.
Below are some of the best practices to follow while thinking of link building strategy:
- Relevant websites as per your business niche
- guest blogs and article posting
- business listing & directory submissions
- classifieds and more.
- Bring in the power of tools
Last but not the least, it is a good business practice to bring in the power of different SEO tools or plugins or extensions to your web store that can do a certain amount of the job for you.
Setting up Google Analytics & Google Search Console is the best proven and highly followed SEO strategy by various retailers online.
With this, we have come to an end of our list of Seo tricks. In case of any query or concern, you can get in touch with me. I would be happy to address your queries and concerns.