Increasing prevalence of skin rashes due to the use of synthetic ingredients in baby care products and an expanding vegan population preferring plant-based and clean labelled products are expected to push the global market of organic baby bathing products during the forecast period. However, comparatively high prices of these products can pose to be a major hindrance for the market to grow in the coming years.
Global organic baby bathing products market size was analyzed by Market Research Future (MRFR) and it was projected that a decent CAGR of 7.18% will be attained by the market over the forecast period of 2019 to 2024. The valuation of the market was further stated to surpass its previous valuation to reach an estimated figure of USD 976 million by the end of the forecast period in 2024.
Baby bathing is extremely important for the hygiene and wellness of a baby. Baby bathing products primarily include products like soaps, shampoos, conditioners, and wipes. Typically, these products comprise a mixture of natural as well as synthetic ingredients. These ingredients aid in efficiently cleaning the baby’s skin and body. However, the artificial components in the conventional baby bathing products can be severely harmful for the sensitive skin of babies. It can result in the emergence of various rashes and skin allergies. Organic baby bathing products steers itself away from the use of any animal-based ingredients or even synthetic ingredients during its production. This positions the organic products to be of much safer option for baby bathing than the conventional products.
The global organic baby bathing products market comprises a host of key players. This includes names like The Hain Celestial Group, Inc. (US), Johnson & Johnson (US), The Green People Company Limited (UK), The Clorox Company (US), Purace (US), Babo Botanicals Inc. (US), Rainbow Research Corporation (US), S. C. Johnson & Son, Inc. (US), The Organic Pharmacy Ltd (UK), Little Twig, Inc. (US), and others.
The global organic baby bathing products market has been segmented in terms of type and distribution channel.
By type, the market includes body wash, soaps, wet wipes, shampoos, and others.
By distribution channel, the market divides into non-store based and store-based channels. The store-based segment of the organic baby bathing products market is segmented into specialty stores, supermarkets & hypermarkets, and others.
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The global organic baby bathing products market is geographically distributed across the following key regions: Asia Pacific, North America, Europe, and the Rest of the World (RoW). The North American market for organic baby bathing products is further broken down into the US, Canada, and Mexico. The European market for organic baby bathing products has been narrowed down into the UK, France, Italy, Germany, Spain, and the Rest of Europe. The Asia-Pacific organic baby bathing products market has been segregated into China, Japan, India, Australia, New Zealand, and the Rest of Asia-Pacific. The market for organic baby bathing products in the Rest of the World regional segment comprises South America, the Middle East, and Africa.
Among these mentioned regions, the market in Europe for organic baby bathing products is projected to be dominating with the highest share of 42.09% back in 2018. A growing vegan population who prefer the use of organic products for their babies to consume are majorly contributing to the growth of the regional market.
Elsewhere, the Asia-Pacific market is projected to grow with the fastest CAGR over the forecast period. This is due to the high birth rate reported in this region. Aside from this, some of the other factors influencing the market growth positively in Asia-Pacific are the increasing online distribution and extensive product promotion that is creating awareness among both parents and guardians.