OFF – Page SEO is a set of process to promote the website outside the boundaries of your web page for the purpose of improving the ranking in Search Engine Result Page [SERPs]. It helps search engines about what others think about their product, service. Many of them believe that OFF-Page SEO is with Link building. But the fact is not only on backlinks but also brand awareness.
A high-quality website is to be expected to have reference links from other websites. It more likely social media (Facebook, Twitter, Instagram …).
Link building is getting quality links from other sites back to your own site. High-quality Links are the main key factors for SEO ranking and Search engines considered as authority and relevance to your site.
Two Components of Links:
1. Inbound Links (It is called Backlinks) – Links from an outside site to your own website.
2. Outbound Links – Links from own website to other sites.
Article Submission (Guest Posts):
Guest posts is one of the most important ways to generate backlinks for a keyword. Publishing your articles in article directories you can get 2 backlinks pointing towards your website. Some article directories accept only unique content.
>>Article should be relevant for your business.
>>It should be easily legible.
>>You should generate backlink for a keyword and direct towards your webpage.
Blog Submission is playing a vital role in off page optimization activity to increase traffic to your website. In that case, you can post the fresh articles on your blog on a regular basis. Suppose you handle the blog along with your website, Readers keep visiting your site. This a chance for companies convert their visitors into potential customers.
Benefits of Blog Posting:
Improve SEO Ranking of a web site
It helps you to maintain the relationship among visitors.
You can answer the questions which were raised by visitors, feedback and comments at the
End of a blog, chances of sharing your business, products, and services.
In case readers may share your articles, links with others. It tends to free marketing of your business.
Forum posting is the best discussion platform interacting users and professionals related to your website and business development with a community activity. This is an opportunity to know about the customers thinking and convert them into leads.
Post Valuable information regarding your business.
Links should be relevant to the discussion.
A web directory is a website which stores website/blogs information which is under categorized. Additionally, it has a tendency to bring high-quality backlinks and improve domain authority.
Don’t buy links, Google considered paid links as Spam links.
Press release is an advertisement of their company events, business, and technology developments in news strategy in news portals. With the advent technology users reading the online news portals. It is an indirect way to direct traffic to your web page and users may share your news and events .it will become a brand visibility and recognition to your company.