Know How To Set Budget For Exhibition Stands

Know How To Set Budget For Exhibition Stands

In short, if you are always planning only for the next show you are probably spending too much especially when it comes to making a decision in having the best booth design.

Getting the right man on the job

Are you getting the right man for the job? Planning for exhibitions and trade shows require a good understanding of strategic planning, marketing skills as well as good management skills considering artwork and logistics and ability to ask the right questions. In other words, getting a capable individual on the job is critical.

Being aware of all expenses related to exhibition stands with the bespoke stand design and trade show displays is crucial. Here are the points to consider:

1. Planning is the key: as a first step makes a list of all the exhibitions and trade shows you attend every year. By doing so you will gain some important information that will help you plan further.

2. Cost of the stand: The real cost exhibition stands with exclusive booth design and trade shows displays depends on the number of times you use them and not necessarily how much they cost.

It is time to think about the most suitable display technology. If you attend once every two years a Schell scheme exhibition stand upgrade or custom stand might be an option but if you are an ongoing exhibitor these options become very expensive choices and you might want to consider modular exhibition stands or Hybrid exhibition stands.

3. Logistics cost: Logistics costs can be killer and if not being careful you may realize how “cheap” event booth designs to become very expensive. Here is the logistics cost you need to be aware of:

Transportation – ask how heavy and the dimensions of your stand once packed. It will give you an idea of how much you can expect to pay for transportation.

Install/ dismantle services: can you install the stand yourself? If not make sure you are aware of that cost.

Storage Costs

A stand with a smart transportation solution could save you a lot of money in transportation as well as in install, dismantle and storage expenses.

4. New Graphics: a lot of exhibitors change their graphics from show to show. Make sure that your stand technology allows for that and the cost associated to get a new set of graphics. Be aware that with a smart design and the correct display technology your graphics should last a very long time even if you do need to change messages and graphics from time to time.

5. Cost of floors: Raised floors, carpet floors, printed carpet floors and more are all available as rental or purchase.

6. Electrical: PowerPoint, extension cords, and power board. Power points must be purchased from the exhibition organizer but we recommend that you bring your own extension cords and power boards. Buying or renting them at the show is very expensive. You also want to make sure that your extension cords and power boards and either new or tagged if you want to avoid tagging cost at the show.

7. Audiovisual equipment: available for rental at the show but if you are an ongoing exhibitor you might want to consider purchasing.

8. Other on show costs to be aware of: cleaning, forklifts, storage, insurances, promotions, advertising, and furniture rental.

9. Cost of flights and accommodation: While taking in concern of everything above you also need to ensure the cost involved in traveling and places where you are staying while your exhibition is going on.

10. Staff members

Below is a list to give you an idea of the real cost of attending exhibitions and trade shows in general and bespoke exhibition stands UK and trade show displays in particular
– Space
– Cost of stand
– Floors
– Electrical
– Audiovisual
– Accommodation & flights
– Furniture
– Collateral
– Advertising and promotions
– Staff members
– On show costs
– Install/dismantle
– Transportation
– Artwork
– Graphics

It is similar to running the business as this is the first thing to know while running exhibitions and trade shows.
The thinking of the smart exhibitor should be strategic long term planning and all critical aspects must be covered. In short, if you are always planning only for the next show you are probably spending too much.

Getting the right man on the job

Are you getting the right man for the job? Planning for exhibitions and trade shows require a good understanding of strategic planning, marketing skills as well as good management skills considering artwork and logistics and ability to ask the right questions. In other words, getting a capable individual on the job is critical.

Being aware of all expenses related to exhibition stands and trade show displays is crucial. There are even several other things to consider while deciding on the design of your trade show booth.

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