Today’s retailers are being smart and are constantly incorporating digital solutions in their business processes. Setting up an online store is no longer an option; it is obligatory to remain competitive.
However, a fundamental understanding of eCommerce set up and further optimization is requisite for progressively growing online business. In general terms, such growth is referred to as ‘conversions’.
Conversions refer to the total no. of online visitors who ended up completing the purchase from you online. To remain profitable, it is always important for you to give extra attention to the conversion rate optimization of your website. This piece of writing is in context with improving your Shopify powered store in terms of its performance and speed, that will eventually impact overall conversions.
Today’s users are savvier than ever and are being served with multiple options to choose for specific services or products.
In such a case, if your website is not up to the mark with its design, testing, or other UI/UX related elements, you are prone to failure or users’ rejection. Every expert and proactive Shopify development agency takes extra UX while designing or developing your website.
However, to give your end users with the best of UX, you can also keep a checklist of below-mentioned tips while aiming to enhance site performance.
Let’s get started below:-
The omnichannel approach deals with a way that helps you to reduce the gap between end users and your brand via multiple sales channels i.e. digital as well as physical.
As per Shopify, “the brands who opt for an omnichannel approach are more likely to retain almost 89% of their users, collectively over different channels”
Today’s consumer base is used to technology and its convenience in almost everything. So, try to spread your range via making yourself present on different sales channels. Some of the best ways are to offer social media commerce, 3rd party marketplace, mobile apps, and more.
– Cut down on redirects & broken links
Reducing the total no. of redirects and broken links of your Shopify store will help you to enhance its performance to a great extent. Talking about 301 redirections, it is an easy way to convey your visitors about the new URLs setup, if any.
In case, you have done any enhancement or website migration then a proper redirection will allow your users to seamlessly indicate that the specific page has been moved to a new one. Such redirection is also helpful in case of temporary movement of web pages.
The links of your important page elements like JS files, CSS, or images, etc. are definitely crucial for you and end users. So, you need to take extra care for any broken link for the same that can considerably increase the page load speed with extra HTTP requests’ generation.
In the current technology-driven world, you only need to worry about growth and rest operational and promotional aspects of your Shopify eCommerce you can leave with the automation prowess.
It doesn’t only allow you to cut down on manual work but also helps you to be accurate and efficient in your efforts. For instance, you can easily automate your marketing efforts like sending welcome emails, personalized promotional offers, and can also evaluate the conversion rate from the same.
In this manner, you can bring automation in custom support, supply chain management, and so forth. You simply think of any eCommerce aspect and there is a solution for the same. To avail customized or tailor-made automation tools, you can ask any Shopify development company or expert for the assistance.
– Test and optimize mobile performance
Mobile is the greatest boon to the eCommerce industry. You can no longer ignore the need for a mobile-friendly website that is easy to load and use.
Having a mobile presence doesn’t only help you to acquire a wider range of audience but also allows you to explore various unique trends of digital commerce. For enhancing your website from mobile aspects, try to practice the following:
Making the website responsive; Cut down irrelevant content and other elements; CTA (call-to-action) button optimization; Navigation simplification; A/B testing.
Conversion funnels are important for your eCommerce business to grow and sustain in the long run. In mere words, you can define it as a journey that takes visitors through your website and encourages them to consider your products/services.
To better improve the conversion funnels, you need to concentrate on websites’ performance optimization with the tips mentioned above. Additionally, you can always choose to consult experts for a detailed approach.