Digital Marketing, even though you may wish to, simply can't be sidelined in today's times. There is no questioning the power of effective digital marketing. An optimally executed advertising and marketing campaign can fulfill the requirements of any business, and raise the demand for the service or product which they offer. However, times have seen a change, and keeping in mind that the requirement of marketing is essential, where that marketing proves to be the most effective, has seen a sea of change.
Amazon is popularly known to be the world’s largest online store. But it’s not only limited to that. It is gradually competing with the market ruling giants like Facebook and Google in terms of advertisements. It has also started competing with Netflix. After acquiring the complete foods market, Amazon has become a nightmare to the traditional grocers. Not limiting itself to all these but Amazon has also become the world’s biggest provider of cloud-computing services. According to a survey, before navigating to other sites 56% of customers search for any products on Amazon. Along with the product they also find information like a review of the product, comments, similar products suggestion, we usually search for in Google before purchasing a product. Amazon has its algorithm known as A9. It is a product ranking algorithm that helps to match the user’s search queries to products they are likely to purchase. To rank in Amazon, understanding A9 is very important. Understanding how the A9 algorithm works and what it takes to show up on the first page of Amazon’s search engine results pages is really important for getting consumers to know about your products.
Most of us have heard of On-Page SEO – Off-Page SEO but did ever Technical SEO cross your mind? Well, Most SEO experts are inadvertently pursuing it, but it requires a certain level of mental presence of mind and meticulous planning to pursue to get the desired results.
The world has swiftly shifted from favoring websites and online experiences on desktop devices to mostly preferring mobile engagements. Suppose, if you aren’t focusing on appealing to the audience, you could be missing out around half of the percentage of your potential conversion opportunities. Likewise, there are hundreds of changes, which would make a website better suited for mobile devices.
Social media marketing plays a major role in business. It acting as a bridge between a customer and a supplier. It helps the customer to convey their views about the products and service in a simple manner through social media.