Global Bath Soaps Market is ever-increasing, mainly due to the rising population, worldwide and the availability of a variety of soaps, offering a wide range of options. Besides, the rapid growth in the personal care industry and the rising consumer demand for different types of bath soaps are contributing to the growth of the market, colossally. The presence of several established market players is further fueling the global market growth through extensive distribution.
According to Market Research Future (MRFR), the global bath soaps market size is estimated to create a valuation of USD 24.8 BN by the end of 2024. In its recently published analysis, MRFR also asserts that the market would register a 5.1% CAGR during the forecasted period (2019 – 2024). Factors such as an increase in preference for chemical-free and natural products led by the increased awareness on the benefits of natural bath soaps have boosted the market demand, commutatively.
On the other hand, the increasing numbers of spurious and counterfeit soaps floating in the market are reducing the total market revenues by taking original products off the shelf. Nevertheless, the improved living standards and the rising demand among consumers for varieties of bath products would support the growth of the bath soaps market.
Industry/ Innovation/ Related News
- September 12, 2019 —- Henkel AG & Company, KGaA, (Germany), a consumer goods giant announced USD 5 MN investments in Truman’s (the US), a direct-to-consumer start-up that makes non-toxic cleaners and cleaning products. The cleaning product is developed to be refilled by plugging them into bottles and adding water. This would make them environmentally friendly than competing products.
Global Bath Soaps Market – Segments
The report is segmented into five market dynamics to widen the scope of understanding,
By Category: Organic and Conventional, among others.
By Form: Solid and Liquid, among others.
By Type: Medicated and Non-Medicated
By Distribution Channel: Store-Based (Supermarkets & Hypermarkets, Specialty Stores, others) and Non-Store-Based.
By Regions: Europe, North America, APAC, and the Rest-of-the-World (RoW).
Global Bath Soaps Market – Competitive Analysis
Highly competitive, the Bath Soaps market appears to be fragmented due to the presence of many well-established players. When it comes to investing efforts, time, and money for further required R&D and formulation, players operating in the market show equal enthusiasm. Consumer preferences and demands are continually changing, and bath soaps makers are meeting the market demand by developing varieties of products using different types of ingredients. These players compete based on product differentiation, portfolios, and pricing to gain a substantially larger market share.
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Players leading the Global Bath Soaps Market include Procter and Gamble (US), Unilever (UK), Colgate-Palmolive Company (US), Forest Essentials (India), Khadi Natural (India), Henkel AG & Co KGaA (Germany), L’Occitane International SA (Switzerland), L’Oreal S.A. (France), Neal’s Yard (Natural Remedies) Limited (UK), Laverana GmbH & Co. KG (Germany), Truly’s Natural Products (US), Chagrin Valley Soap & Salve Co. (US), The Honest Company Inc. (US), Botanie Natural Soap Inc. (US), and A Wild Bar Soap LLC (US), among others.
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