Before we try to answer that question, let us first understand what digital marketing is.
We all have heard about digital marketing in our everyday life and we see many jobs and vacancies for digital marketing associate, digital marketing manager, social media manager etc. However, is it that big a deal? Can it be done by all? What are all the qualifications to become a digital marketer?
Digital marketing is making revolutionary changes to the way in which people have seen and perceived marketing. Today marketing and advertising are not only used by companies with large budgets. Even smaller companies have started to invest time and effort in marketing. The digital revolution has made it possible for almost anyone to market their products and services. This has opened the floodgate of opportunities and jobs in this nascent field.
Digital marketing jobs are one of the fastest growing sector in the country today. Moreover, experienced marketers are in demand in all parts of the world. One can get jobs in many countries like United States of America, Canada, Australia, Middle-east and other European countries also. The scope of growth for the digital marketers is wide and one can specialise in a specific domain of digital marketing.
Why Should You Learn Digital Marketing?
Digital marketing is much beyond the perceived social media posting. In fact a large chunk of digital marketing happens elsewhere. Social media like Facebook, Twitter, Instagram etc., only forms the tip of the large iceberg.
Digital marketing has many aspects to it and to name a few it includes
- Website planning & creation
- User Experience and User Interface designing
- Inbound Marketing
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Growth Hacking
- Content Optimisation
- Image Optimisation
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Data Analytics
- Pay Per Click Advertising
- Pay Per View Advertising
- Remarketing of Ads
- Paid Promotions
These are but only a few aspects of digital marketing. As you can clearly see, social media marketing is a small part of it. Even social media marketing, is not as simple as it is perceived. Social media marketing itself consists of many aspects
- Planning a content calendar
- Creation of digital collaterals
- Network marketing
- Online identity management
- Community management
- Brand management etc.
Some of these can be easily mastered but other aspects need some training and experience to understand them completely.
The other aspects like remarketing of ads, content marketing, content creation and management are not as simple as they sound. You will require an experienced mentor and a lot of resources to learn these skills. Fortunately, many digital marketing courses in Bangalore offers the same.
Why Should You Join A Digital Marketing Certification Course in Bangalore?
Let’s be truthful. There are many resources and online courses available in the internet that can help us to learn digital marketing. Free certification and courses are provided by industry giants like Google Academy, Hubspot Academy, SEMrush Academy, Hootsuite, Facebook etc. Many of these courses are mainly to sell their products and services. However, no denying of the fact that they are useful and well respected in the digital marketing industry.
So, what is the need to join a digital marketing institute in Bangalore?
All these courses teach you about the theory part of digital marketing but they do not prepare you for the real world scenarios and problems.
The main advantage of studying in a digital marketing academy in Bangalore is that they provide expert guidance in learning and their experience comes handy while working in simulated and actual projects. You will be working in real projects which can empower you with all the necessary skills to tackle the problems in real time.
Moreover, these certifications provide an authenticity to your skills and the certifications are recognised by the recruiters in the industry.
Other advantages include
- Good infrastructure
- Healthy environment for learning
- Access to premium tools and software
- Expert guidance
- Experienced faculty
- Certification exams
- Internship opportunities
- Placement support
An internship with an industry leader can open the gates for high paying jobs and good networks. Moreover, placement support can help you to land in your dream job that can fast track your career growth.
If you are still looking for a definitive answer, it is yes.
Yes, digital marketing certification courses in Bangalore are worth the price.
There are many respected digital marketing academies in Bangalore and Indras Academy is one of the best digital marketing courses near me.