In today’s internet age, a website is now a necessity for companies of any size or nature. If you own a business and still don’t have a website, you are losing many great opportunities that could accelerate your growth.
A website is a platform that can be leveraged to initiate many different marketing strategies, such as outbound and inbound marketing. As mobile internet usage continues to increase, the web now has a wider audience reach than ever before. That’s just one of the factors that makes it the ideal marketing channel if the business wishes to amplify their marketing messages and engage more potential customers.
Indeed, running a website requires some time, effort, and money, but these are insignificant compared to the massive benefits it can provide over the long run. Unfortunately, many small business owners still don’t know what these advantages are – and worse, still hold on to some “myths” about websites in general.
To give you more insights, here are the main points of the infographic below from Landau Consulting, which discusses in detail the most common misconceptions many small business owners usually have about owning their websites.
- My business doesn’t need a website.
- Getting a website is expensive
- Once I have a website, I can cross it off my list.
- I am not technical enough to have a website.
- Having a website will make my business a target for hackers.
- Having a website will increase the spam in my email inbox.
- It will take months to get my website online.
The reality is, any business must have a website in today’s digital age. When created by website design and development professionals, it could bring the business to a whole new level of success that it might have never imagined reaching. If you’re still undecided and want to learn more about how having a website can help your small business grow, check out the full infographic below.