As analysts, majority of us are feeling a revolutionary change under our feet. It is known that consumer’s lives are growing rapidly. You can see companies messed up to capitalize on marketplace modifies by developing more agile research approaches.
In Qualitative Research new technology is critical, why?
Initially, the days of believing that all Industry Analysis will be put back by big data has long past. As you must be aware that there is overwhelming amount of secondary and operational information, which can help identify issues and opportunities in organizations. However, our success in responding to those problems and chances comes from significant strategy and implementation of innovative, new, and creative solutions not addressed by big information. Also, that is where I think qualitative technology is most likely to significantly enhance business impact and speed.
The industries, which have shown the majority of success at swift innovation, have primarily been technology companies who have embraced agile development naturally requires in-detail learning, this is driving demand for new qualitative research technologies that lessened complexity and time, and allow quick team decisions.
3 New Qualitative Research Technologies:
There are 3 technologies making significant change in the effectiveness of qualitative research and delivering consumer insights, which propel innovation and marketing teams. Internet communities have been around for almost two decades now, and teams that use them for testing new ideas have been significantly advantageous, especially in terms having rapid access to highly targeted group participants. However, a number of teams have struggled sustaining or implementing online communities due to drawbacks related to cost, quality, sample diversity and bias.
The Role of Market Research in Technology Adoption:
If you as market research analysts do not show the way in presenting your organizations how to be more agile, you continue to narrow our value to only large-scale studies that have limited impact on the key decisions that teams require to make week in and week out. You as well have to be ready to teach your teams, as how to make use of research information and results properly, so they make effective use of the capabilities you bring.
A difference can be created in increasing informed decision making, and assist organizations avert the quality sacrifices you have seen when simple research tools are put in the hands of untrained decisions makers.